Ashby Lane

Overview

Purpose

Walking onto an elevator I meet a woman, and her fiancé, who is holding some darling engagement pictures. I ask the young couple if they are getting married. The woman says “yes” and that they had just gotten their engagement pictures taken.
She laments that she can’t find the perfect invitation like the one she saw on Pinterest.
“Oh?” I say. "I actually have a graphic design business where I do custom invitations, announcements, and cards. Maybe you could show me what you’re looking for and I could help you get it.”
“That would be lovely!” she exclaims.
“Here is my card," I reply. " Have a nice night!”

Audience

The intended audience for this site is anyone looking for any kind of printed invitation, holiday greeting card, or announcement. The target audience for this site will be young ladies, ages seventeen to twenty-five, and mothers of all ages. They are the most likely to be looking for such things, either for themselves or for their family. Things like: baby announcements, bridal or baby shower invitations, graduation announcements, wedding announcements/invitations, and holiday greeting cards.

Branding

Website Logo

Style Guide

Color Palette

Typography

Heading Font: Vogue Regular

It's a bold, all caps font that will stand out and allow the user to navigate the site quickly.

Paragraph Font: Enzo OT

This is a clean and easy to read font. The user shouldn't have any trouble with readability.

Normal paragraph example

The best Whitewater Rafting in Colorado, White Water Rafting Company offers rafting on the Colorado and Roaring Fork Rivers in Glenwood Springs. Since 1974, we have been family owned and operated, rafting the Shoshone section of Glenwood Canyon and beyond.

Colored paragraph example

Trips vary from mild and great for families, to trips exclusively for physically fit and experienced rafters. No matter what type of river adventures you are seeking, White Water Rafting Company can make it happen for you.

Navigation

Site Map

Content

Home page

What does a wedding invitation say about the happy couple?

One of the most important things to consider when picking a wedding invitation is the style. The wedding invitation you choose will set the tone for the entire wedding, and it is the first thing your friends and family will see that is associated with your wedding. Define Your Style Take time, as a couple, to solidify your design style and what you want the mood of your wedding to be. This will go a long way when choosing your invitation. It may seem like an easy choice; you see something you like, and you pick it. But you and your fiancé may have different tastes and have multiple styles that are pleasing to your eyes. We suggest taking a Pinterest stroll and look up different wedding styles to come up with your wedding style. Some options would be casual, elegant, rustic, boho, etc. Once you have an idea of what you both like, the fun really begins! Now it is time to for you to decide on an invitation! Choose Colors The colors you choose for your wedding play a major role in the invitations you select. These colors will carry into many parts of your wedding and will give it all one cohesive look. If you are having a hard time coming up with a color palette that suits you, try browsing https://coolors.co for ideas. By creating an account with them, you can save the color scheme and we can use the hex # in creating your invitation. Shape and Size The shape and size you choose will also say a lot about your style. More detailed shapes can give your style a playful or whimsical look, where a clean cute rectangle give you the more traditional and classic feel. The typical invitation is either 4x6 or 5x7 inches in size. Engagement Photos If you plan to include an engagement photo in your invitation design, it’s a good idea to match the style of the photo with the overall style of the wedding. If you have not gotten your pictures taken before your consultation with Ashby Lane, you can choose your photo style after choosing your invitation or vice versa. Whichever you do first will help you style the other later. Fonts and Wording Last but not least, your wording and fonts will complete the ensemble that will become your invitation. It is a good thing to have an idea of what types of fonts you would like to use (script, sans-serif, serif, mono, type, etc) and we can help you pair fonts to match your design style. Here at Ashby Lane, we are committed to creating the perfect, custom invitation for your big day. We will sit down with you for a free consultation to discuss fonts, colors, photos styles, and wording. Browse the examples we have on our site (make this a link) and register for your free consultation (another link).

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2. Examples of wedding invitations [This page will have images of different types of wedding invitations and examples of wording that could be used on an invitation. All couples have their own personality and the invitation can reflect that.] Some examples of these images with their description could be: (picture of an invitation) Classic Bohemian (Boho): (picture) Vintage (picture) Casual-Fun (picture) Elegant (picture) Rustic

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3. Free consultation request page will go here. There will be a form to fill out with a place to input their name, phone number, and dates and times they could meet.

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Wireframes

Create three wireframes for your site. One for each page and list them here

Home

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